The WaterRock Story
WaterRock Financial is a boutique wealth management firm based near Minneapolis, Minnesota.
We strive to offer more than just excellent financial advice and superior customer service; rather it is our passion to help our clients become better stewards of their financial resources, and our joy to come beside them as a trusted guide through their life’s major decisions.
The name WaterRock stems from two great loves of our founder, Aaron Larson: the Boundary Waters Canoe Area (BWCA) in northern Minnesota and the Bible.
Fond memories growing up canoeing on the crystal clear lakes of the BWCA remind us that often a massive rock is the only landmark to guide you back to your campsite.
Biblically, in Exodus 17, the Israelites were traveling in the desert and there was no water for them to drink. Moses, their leader, cried out to God, and in the middle of the desert water poured from a rock.